TNA recently signed a deal with Destination America to broadcast Impact starting in January. With the product off the air until then, Dixie Carter has released the new Impact Wrestling logo that will be a part of the newly rebooted TNA. And while everything looks good so far, TNA will still have to adjust to having a smaller viewing audience than they had on Spike TV. So Dixie Carter really needs to address a few issues with the way the show was run in the past in order to secure a solid future for TNA. Fortunately, I think it would only take five adjustments to bring TNA out of being considered a joke in the wrestling business to being considered a serious alternative to WWE
5. Keep it simple
One thing NXT has proven without a doubt is that wrestling doesn’t necessarily need fireworks, huge arenas, and expensive big names to put on a great wrestling show. TNA had to scale down before due to money issues. It would be best to keep it small despite the competition. Because what the WWE can offer in production, TNA can counter that with quality.
4. Better music for talent
I haven’t watched an episode of Impact since Hogan left, but I was originally a die hard fan of TNA during the Jeff Jarrett/NWA days when the only way to watch it was on pay per view. The music stood out as very cheesy at the time, and it seems not much has changed. When a wrestler’s music hits, the crowd should get excited just by the first few notes of it. Their theme should compliment who they are. I’ll admit that certain themes did evolve over time to fit like Kurt Angle’s, but most of the roster could use better production on their entrance music. Better theme music is not a huge deal, but it’s a step towards the right direction for the talent to be taken seriously.
3. Simple writing
TNA has been hit or miss in this department. Some story lines were great like the way they handled the original Main Event Mafia, and then there are other times weak story telling and recycled angles have driven people to change the channel. TNA has also suffered from having great matches with no substance to them. They have the wrestling down, what is really needed is story lines to fuel the matches. Simple story telling, along with setting up great feuds, can push the show to a whole new level. As long as they can avoid the writing becoming entirely too goofy or predictable, the wrestling can carry the rest of the show.
2. Do the opposite of WWE
As simple as that statement sounds, TNA has suffered in the past by trying to imitate what their competition has become. When I became a fan of TNA during their early stages, I was willing to pay every week for their product rather than tune in the WWE for free. I was desperate for something new and different from what was the only option at the time. If TNA wants to be competition and considered part of the big leagues, then its core audience should be the IWC. They should observe what the internet is saying about the WWE and not only try to avoid their missteps, but capitalize on them. The WWE will in fact lose ratings if they continue to operate the way they are if there is an alternative to watch instead. Triple H doesn’t listen to the IWC. Vince is more concerned with the past instead of moving forward. The WWE’s way of operating, including the politicking and punishing talent, will eventually catch up to them if there was a true alternative to watch. Competition can bring out the best in both companies. And for TNA to safely compete without taking the WWE head on, all they have to do is to actually listen to their fans and process what they think will work. Be a company that organically makes stars, not one that forces who they want over down their fans’ throats.
1. Expand on TV
There were a lot of rumors about the fall out between Spike TV and TNA. But regardless of what actually happened, TNA should have never remained just a weekly two hour show for so long. TNA has to expand its TV presence in order to grow. Destination America will not give them the audience size they’re use to, but that doesn’t mean Dixie shouldn’t take advantage of working with a new network. The possibility of an additional show later in the week would help TNA not only gain more ratings, but would give them more air time to develop story lines. The brand needs to grow as much as possible. And to do that, it needs as much exposure as possible. It’s time to take the training wheels off. The product needs to grow before it becomes complacent with being just a small company barely getting air time again.
The WWE created their own competition in NXT. A lot of wrestling fans feel that it is the best wrestling show on air. I’m bringing this up because it clearly shows that wrestling fans are starving for an alternative to WWE even if the alternative is provided by The WWE itself. With the relaunch of TNA, curious eyes will be on the product to see what has changed. Now is the time to hit the audience with something new. As long as TNA can deliver a solid product that stands on its own, I guarantee the IWC and hungry wrestling fans starving for something new will fall in love with the product again.